Video Marketing 101
lesson 1 – decision making
People need to know, like, and trust you
According to HubSpot’s 2023 Video Marketing Trends Report, 68% of marketers say video content showcasing their products and services generates the biggest ROI. You don't want to miss out.
lesson 2 – medium
How you communicate matters a lot.
Video as a medium is special because it lets you communicate across multiple information streams at once and when they all work together it becomes something else– at it's best, it's a symphony.
Pathways:
Images show instead of tell
Words describe
Music sets the mood
all together: emotion
lesson 3 – emotion
People make decisions based on emotions
As rational as we want to be, we're human. People are led by emotion and rationalize decisions later on. We're data driven ourselves, so check out the data we found on this.
Emotional ads deliver more revenue, profit, and market share growth than traditional ads
Source: The B2B Institute
lesson 4 – attention
Trust is earned attention.
And earned attention is trust. The best way to stand out in 2023 in the attention economy is to compete in it. Create videos to stand out from everyone else and convey you're unique value proposition.
lesson 5 – story
We communicate through stories.
It's how we always have conveyed information and built trust. Video is simply the most advanced medium of storytelling human beings have created. As such we're here to help you do that to the best of your ability.
